Start with appointment types
List the services the business actually offers. Group tasks that share the same appointment, expertise, and quote inputs. Repair and replacement may deserve different paths; synonyms alone do not.
Protect useful existing pages
Review available Search Console queries and landing-page outcomes before changing URLs. Improve an established relevant page when it already matches the intent. Map redirects if a real move is necessary.
Add local detail where it helps
Publish truthful coverage boundaries, access considerations, and approved local projects. Do not generate a page for every city with only a new heading.
Link for the next decision
Connect relevant guides to commercial pages, related services to one another, and every important page to an understandable contact route.
Primary references
Google: helpful, reliable content
Google: AI features and your website